10. WHO, WHY, ACTION | BusinessTelling

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BusinessTelling - The Complete Course in Business Storytelling

1. We are our Stories

1. Welcome on board (3:45)

2. Better Stories = Better Results

1. People, Stories and Brands (4:33)
2. It's all about Action (2:52)
3. Key Takeaways (2:54)

3. Why learn BusinessTelling?

1. Actionable Stories (4:48)
2. Examples from Global Brands (4:31)
3. From Storytelling to BusinessTelling (5:18)
4. Key Takeaways (4:34)

4. What is BusinessTelling?

1. Business Storytelling Methodology (3:10)

5. How BusinessTelling works

1. Path to Results (4:01)
2. Area of CONTROL (2:41)
3. Unleash the Power of Ideas (2:35)
4. The Power of Ideas: WHY (6:05)
5. The Power of Ideas: HOW (6:14)
6. The Power of Ideas: WHAT (5:20)
7. Start with WHY Ideas (1:29)
8. Create Actionable Stories (3:53)
9. Actionable Stories: AUDIENCE (7:42)
10. WHO, WHY, ACTION (7:30)
11. Actionable Stories: TELLER (1:33)
12. BRAIN, HEART, BODY (6:49)
13. Actionable Stories: CONTENT (4:28)
14. PURPOSE, MARKERS, PERSPECTIVE (7:06)
15. Key Takeaways (3:22)

6. Your Actionable Story

1. The Compass (3:52)
2. The T.R.A.V.E.L. Map (4:58)
3. Takeoff (5:35)
4. Relate (4:20)
5. Assess (6:04)
6. Visualise (5:33)
7. Execute (5:43)
8. Landing (5:19)
9. The Power of Momentum (4:37)
10. Key Takeaways (2:28)

7. BONUS - Case Study

1. Background (4:03)
2. The Compass: RESULTS (1:25)
3. The Compass: IDEA (3:58)
4. The Compass: AUDIENCE (3:28)
5. The Compass: TELLER (3:23)
6. The Compass: CONTENT (2:09)
7. The Map: Takeoff, Relate, Assess (6:07)
8. The Map: Visualise, Execute, Landing (7:42)
9. Key Learning (3:37)

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10. WHO, WHY, ACTION

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